Claudina is a data analytics consultant with experience running her own hair care brand. As the founder, she was responsible for the day-to-day running of the business, including marketing, product development, sales and customer engagement. Through this experience, she found herself increasingly drawn to the data behind the decisions: sales trends, customer behaviour, marketing performance and operational performance. That curiosity sparked a move into data, where she now focuses on using analytics to support better decision-making.
During her time at The Data School, Claudina has worked on multiple projects with external organisations, using data to explore business problems and develop practical reporting solutions. Her work has included:
Designing and delivering a fully automated reporting dashboard, replacing a slow manual reporting process and enabling consultants to explore skills, projects and tools developed while awaiting client placements through an interactive Tableau dashboard with automated updates.
Transforming PDF-based race data from multiple Formula 4 championships through several complex Alteryx workflows into clean, structured datasets and visualisations, enabling More Than Equal to compare driver performance across competitions and support race selection decisions aimed at maximising driver development and competitive success.
Developing operational reporting solutions during a client placement within the telecommunications sector, focusing on wholesale broadband order management, service levels and operational performance. Claudina worked closely with stakeholders and engineers to translate evolving business requirements and reporting logic into Tableau dashboards.
Contributing to the development of the reporting data model by validating calculations and business logic, mapping calculation ownership across BI and engineering teams, and supporting the redesign of the visualisation layer into a more reporting-friendly structure. This strengthened her understanding of how source data, transformation layers and front-end reporting work together within an end-to-end analytics solution.
Claudina's time on placement has given her experience working within an evolving data environment, where requirements, definitions and upstream datasets continued to change. Through repeated iteration, stakeholder discussions and collaboration with engineering teams, she developed a stronger approach to validating business logic, identifying data dependencies and communicating the impact of technical constraints on reporting. Working closely with engineers also strengthened her interest in the technical foundations behind analytics, particularly how data is transformed, structured and made available for reporting.
Alongside project work, Claudina has completed certifications in Tableau, Alteryx and Power BI and has developed technical skills in Tableau, Alteryx, SQL, Excel, Power BI and Power Query, with prior exposure to Python.
Claudina particularly enjoys working on end-to-end data projects, from preparing and structuring datasets through to building dashboards that clearly communicate insights. She has a strong interest in data preparation, transformation and data modelling, alongside developing reporting solutions that help organisations better understand performance and make informed decisions.
Outside of consulting, Claudina enjoys staying active in the gym, dancing and spending time with friends. She also has a strong passion for music, as well as an interest in fashion and beauty. She balances her analytical mindset with creativity and connection.